I was out at the OMMA Conference in NY this week. It was a pretty good show that completed the connection for me about how Brand advertising buyers communicate with their Agencies, how Agencies communicate with their publishers and network ecosystems. It's a beautiful thing when you go to a conference like this and already know everything you heard. It means you finally got it – at least mostly.
Another cool thing was getting to watch my friend Terry Kawaja present "Madison Avenue Blues" during the lunchtime keynote. Terry has a wickedly smart mind and has been around Wallstreet for nearly his entire carrier. Terry ran Global M&A at Citigroup and Credit Suisse and in 2000 stepped away to be the CFO of Raindance, my last company. During that time I understood why it's a good idea to hire a Wallstreet guy to be your CFO as negotiating the public process is to say the least, ambitious.
Terry is now at Savvian Advisors in New York helping large companies understand what other companies they should be partnering with or buying. Last spring, Terry put together "Madison Avenue Blues" to help everyone understand how the online ad game was changing. Many have seen this already, but after watching again it deserved a second look.