I have been talking with Paul for a few months about new business idea he has. As with most things in the Berberian universe it's unique and demanding of your brain bending ability. Every few days he calls and tests new angles and concepts on me. I learned a long time ago that this is a basic building block of his thought process.
I'm watching with great interest to see if a Fad can be created.. I read the tipping point a few years ago (Paul gave it to me). I really don't know if they can be created or if they just happen like guitar hero II.
I stopped by Paul's subterranean offices in Boulder a hour or so ago and shook up a few bottles. They are darn fun and a bit mesmerizing!