Stan and I were having a chat with Tim Wolters the CTO of Collective Intellect yesterday. I have known Tim for 1000 years and he is a genuinely smart guy. As we talked I was explaining our market and it dawned on me (or maybe it was Stan) that we are the long-tail of Vertical Search..
Everyone knows Vertical Search (although not always by category). Vertical Search is best known by the names “Yahoo Local” or “WebMD” or other easily identifiably high level verticals. Vertical Search works really well, mostly because the search domain is constrained by a set of ‘editors’. It’s cool and works well because these editors figure out the good stuff and put it in there. Problem, Vertical Search around a single subject matter will only get to a certain level of specificity. If the Vertical itself can’t support an ad based business model on its own, then it just won’t happen. No revenue, no editors, no search.
Lijit is about enabling search for /on everyone, specifically publishers. As our publisher base grows we will be able to aggregate the best and brightest on an infinite number of vertical topics….essentially creating the long tail of Vertical Search.
How about the “Engineers that play Flamenco Guitar Search Engine” anyone ?
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