Anyone who has ever had to help their parents with their computers knows that their parents' web browsers have about 20 toolbars installed. All turned on, and none of them ever requested. These get installed when companies engage in poor judgment and install unrequested software into the browser of unknowing people when their unrelated product is installed on the computer.
In the example below, each subsequent installation of the Java Virtual Machine installs the Yahoo Toolbar by default. My parents don't know what the Yahoo toolbar is. They don't want the Yahoo Toolbar but they do trust Sun Microsystems.
When someone like Sun does this deal do they think about it this way? Or do they think about it in terms of $.01 an install?
I actually don't blame Yahoo at all for this. I will say they quite possibly have the most active business development guy on the planet however putting these deals together.
I do blame Sun however. Why would they ever do this deal? Why would they piss off their customers with this? Why would they do this for a revenue stream that surely cannot amount to anything significant for them?
This behavior really makes me mad, and tarnishes Sun Microsystems brand in my eyes. Not because of the Yahoo offer, but because by default it takes advantage of peoples ignorance of what is happening.