I've know Andy Fanton for years. I met him back in the Raindance days when he had a company that build MP3 software. Later his band of rockstar software developers built the windows (and mac) client software for Raindance Meeting Edition (a collaborative meeting platform) when I was CTO of Raindance Communications. It blew away everything else out there when we sold the company to West Corporation in 2006. Intercall, killed the product last month….ahhmm
A while back Andy started a new company Magic Softworks with the concept of building a better backup software service experience for people's desktop computers. Magic Backup just sits there and quietly backs up your computer into a secure datacenter without having to over-think the entire thing. Set it and forget it.
All I can say is thank god! I have talked a lot about this in the past and even looked at doing it myself, a little, but had other irons in the fire. Try a Lijit search of "backup" on my blog to see various ramblings on this subject and competitors I have bookmarked.
Today, I got an email from Andy saying the first commercial release of Magic Backup was live. I tried a few of the Alpha's and Beta's along the way so I was anxious to give it a try.
One thing I knew would be critical to success with this idea would be the user interface. I have poked around with other solutions a little and they always seemed unintuitive. Andy and the guys have always been user interface wizards so I knew it would good. But, I wasn't expecting it to be this good. The only thing you have to catch on to is that you right click folders or files to add them to the backup set. It makes total sense if you know it but could a little confusing the first time if you didn't (and, ahh didn't read any user guide).
As I type this it's backing up the documents folder on my laptop as I sit at Amante having a coffee. I configured it that way to test but its default configuration is simply 'backup' this computer.
Another cool thing, you can try it for free, without putting a credit card in – a refreshing change from other services that require you to go back and cancel the free trial to keep from being charged.
Within minutes I found myself clicking around to find out how much all this was going to cost. It's really slick and I definitely want to learn more. It looks like its $5 a month with savings if you buy longer time frames. There is no mention of size restrictions..hmm can this be true?
Andy told me in his email that 70% of free installers buy a subscription. That's a phenomenal conversion rate, I can't wait to watch these dudes take off.